Helping B2B Founders, Executives & Consultants tell their story online (and profit from doing so). Strategy, Content Writing & Consulting that drives results.

STORY-DRIVEN CONTENT WRITING for B2B Brands, Executives & Founders.

A few of the stories I’ve helped tell:

Most B2B Brands, Executives & Founders don’t struggle because they lack good stories.​

They struggle because they don’t have the time to tell them.

Maybe you’ve felt it yourself:

…Social media posts that vanish into the noise.

…Working with copywriters who never quite “get” your business.

…Blog posts stuck at the bottom of your to-do list, week after week. 

You already know thought-leadership and content marketing are essential. But the effort involved is overwhelming. That’s why I created a simpler, more strategic solution—so you can stop worrying about your message and start seeing results.

Services

Ways I can help you

…sooo what exactly is it that I do? Glad you asked!

Testimonials

"Walter gets it. He understands business, brand, and how to craft a message that actually lands".
Tahir Siddique
Former CEO @ LiveScore & Investor in Shark Tank Denmark
"Walter is truly best-in-class. He knows how to combine tone of voice, trends, and value creation to benefit the businesses he works with".
Jes Manniche
CEO & Founder @ Azide

Plans

PICK A SOLUTION THAT'S RIGHT FOR YOU

For founders/CEOs in B2B who want to stay visible, build trust, and attract leads on LinkedIn.

LinkedIn Ghostwriting

DFY or DWY Personal Branding.
  • Kick-off session to define story, goals, and ICP
  • Profile optimization (headline, about, banner)
  • Content dashboard in Notion
  • Bi-weekly interviews & monthly reporting
  • Ghostwriting of 1–5 posts per week
  • Ongoing style, content, and strategy optimization

Newsletter Ghostwriting

DFY Content Writing.
  • Map your expertise, audience, and messaging
  • Editorial calendar aligned with your business goals
  • Research and outline development for each edition
  • Full draft writing (1-4 newsletters per month)
  • Revisions based on your feedback
  • Performance tracking and content optimization

FAQ

Your burning questions, ANSWERED

What I do, how I do it and for who. Let’s but those minds to rest.

Primarily B2B founders, CEOs, and subject-matter experts who want to build visibility, trust, and leads on LinkedIn.

I don’t just write posts. I learn your voice, understand your business, and tie content directly to your goals so it engages and converts.

English & Danish (I’m from Denmark originally).

  • Done-for-You: I handle the entire process from idea to publishing.
  • Done-with-You: You write your own drafts, I provide feedback, editing, and idea development.

Most clients see increased reach and engagement within 4–6 weeks. Leads and inbound interest typically follow soon after, depending on your goals and industry.

You can switch anytime. We agree on a start date, and I take over the full process.

We start with a short pre-call and an in-depth kick-off session to set direction, goals, and tone. Then we get straight into delivery.

Yes, for infographics, carousels, and simple designs — often combined with photos of you or your work, which tend to perform best.

Yes, that’s exactly what my 90-minute strategy call is for. You’ll get a clear action plan and 10–15 concrete post ideas.

Have a few unanswered questions? Book a 30-min call to find the right fit.

About Me

I’m Walter Sandfeld,
a copywriter, brand strategist & marketer.

I help founders, execs and B2B companies build content and personal brands that actually get noticed—not just more noise.

I started out in performance marketing, where content has to do more than look good—it needs to drive results.

Since then, I’ve built my own agency, worked across B2C and B2B, and learned first-hand how hard it is to run a business and keep showing up with content that matters.

 

Now I focus on what I’m best at: helping people tell better stories.
Not through gimmicks or trends—but through clarity, consistency, and content that reflects who you are and what you stand for.

Newsletter

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