I’m starting over…
(and it’s pretty terrifying). These words were never supposed to be read. Instead, I was going to write a newsletter about “If I were to learn copywriting again, I would do this”.(which I’m still planning to do). But I felt weird not acknowledging something else also: The fact that I’ve started over with a new […]
Why good stories (sometimes) feel unfinished
(and why polished case studies aren’t cutting it)A few months back, I hit a milestone: I finished a 165,000 word first-draft of my fantasy novel. Does that mean it is finished? God, no… Those 165,000 words are messy. Entire chapters are marked with comments like, “Rewrite this later,” or “Maybe delete?” Plot holes everywhere. Characters […]
How to tell your story (even if you don’t have time)
It almost seems like a fact of life at this point: The ones with the best stories are usually the ones with the least time to tell them. Smart people are (increasingly) insights-rich and time-poor. Especially in the digital world where an hour can feel like a lifetime, a lot of the “game” for businesses […]
Dissecting the (Story) Corpse
(A method for Writing and Revising with precision) Some stories feel alive from the very first sentence. Others arrive on the page like lifeless husks—stiff, clunky, and missing something essential. The important thing to note, however, is that no story is born fully formed. It has to be built. For this, the Story Corpse Method […]
The Product of your Writing Time is YOU
(Lessons from Brandon Sanderson’s 2025 Writing Lecture) Yesterday, I woke up like a kid on Christmas morning. Instead of running down the stairs to unwrap presents, I opened YouTube and refreshed the page, waiting for a specific video to drop—the one I’d been looking forward to for years. Brandon Sanderson’s first recorded writing lecture since […]
The 3 Most Common Storytelling Mistakes (and how to avoid them)
When I first started writing, I had this idea that storytelling was something you either “got” or didn’t. There were storytellers—the people who could hold a room with their words—and then there was the rest of us, fumbling through anecdotes that fell flat. But over time, I realized something that should have been obvious from […]
Sell like an Artist (why great work does NOT speak for itself)
If you’ve ever thought, “My work should speak for itself”, you’re not alone. It’s a comforting idea—your passion, skill, and hours of dedication should naturally lead people to recognize and celebrate your work. But in today’s world? It’s simply not true. Why “Just Create Great Work” Isn’t Enough Great work deserves recognition, but recognition doesn’t […]
Developing your ‘Unique Storytelling Proposition’
If you could control what people thought when they heard your name, what would you want them to think? And more importantly, does that match what they actually think right now? The reality is that even the most experienced, talented, and interesting people often struggle to communicate their value online, leaving their reputation underdeveloped. We […]
Do less and do it way better (why busyness is the true creativity-killer)
When I started my self-improvement journey around 4 or 5 years ago, my mindset was simple: more was better. Maximize every second of the day. That was the goal: I had goals, and I wanted to make damn sure I was winning on all fronts. And I saw results—progress in fitness, productivity, learning—but at what […]
Creative on command (How to access the Flow State at will).
So… This is new. I’ve returned from my holiday and, as you can see, I am also now trying my luck in writing my newsletter in english, to make it accessible to more people. (I’ll also be translating all the previous issues of Weekend Growth). Getting back from holiday- at least for me- often means […]